Welcome to the Path of the Blue Eye Project

Health marketing communications pros around the world are starving for better connections and drowning in information. We're fighting back by producing online and offline initiatives designed to foster greater collaboration and knowledge sharing in the health marketing industry.

The Path of the Blue Eye is a series of six mantras, habits and mindsets that help health marketers succeed. These mantras are explained in a graphic novel we produced in 2009.

We live the Path via our online community, Living the Path and live event series, unNiched.

The Project is powered by Enspektos, a health marketing communications consultancy.